FEATURED
Macy’s Holiday Hotel
Qualitative and Quantitative Product Usability
Explore consumer engagement with an immersive virtual reality experience and evaluate the impact of the campaign on brand perception and usability.
Objective
Recruit 60 qualified participants to partake in a Swarm AI® focus group. The Swarm AI®platform tracks and analyzes behavior of participants in real-time, enabling deep understanding of decision processes, cohort dynamics and strength of opinions.
Methodology
Users favor innovative engagement with small, varied incentives. Gamification resonates, with a desire for more challenges. Keeping virtual experiences fun and shareable increases user engagement. Read more about the campaign and findings here.
Insights
Research Execution
Qualitative & Quantitative Methodologies
Public Facing Material Design
Community Panel Management
CORE COMPETENCIES
Project Management
Organization & Communication
Timeline Adherence
Resource Optimization
Creative Application
Primary & Syndicated Data Synthesis
Actionable Storytelling
Creative Brainstorm & Strategy
AWARDS
The Delta Awards are an annual recognition of global innovators who are going above and beyond to infuse insights into their organizations to revolutionize customer and user experience.
2023 Alida Delta Awards
NYU at Weber Shandwick Masters in Residence Scholar
Awarded a distinguished fully funded MA scholarship and two-year fellowship at Weber Shandwick — one of the world’s leading global communications and engagement firms.