INSIGHTS LAB
CORE COMPETENCIES
Research Leadership
Evaluative and Generative Methodologies
Public Facing Material Design
Community Panel Management
Project Management
Strategic Execution
Timeline Adherence
Resource Optimization
Creative Application
Primary & Syndicated Data Synthesis
Actionable Storytelling
Creative Strategy
VIRTUAL REALITY CAMPAIGN STUDY
Qualitative and Quantitative Product Usability
Objective
Explore consumer engagement with an immersive virtual reality experience and evaluate the impact of the experience on brand perception and usability.
Methodology
The study was conducted by assembling a diverse swarm of 60 target audience members. The Swarm platform tracks and analyzes the behavior of participants in real-time to enable deeper understanding of decision processes, cohort dynamics, and strength of opinions. Our team engaged in open-ended questions utilizing the technology to elicit personal and group reflections on the campaign's impact and usability.
Insights
Users favor innovative engagement with small, varied incentives. Gamification resonates, with a desire for more challenges. Keeping virtual experiences fun and shareable increases user engagement.
ANNUAL MUSIC STUDY
Quantitative Survey
Objective
Explore the significance of music within contemporary culture, delving into the emotional motivations and listening habits that make it a pivotal arena for brand engagement.
Methodology
Survey a nationally representative sample of 400 community panel members. The 15 minute survey, comprising 28 questions, covered topics ranging from preferences, behaviors, and perspectives on music, audio listening and celebrity culture.
Insights
The study found to what extent music takes center stage in the identity and well-being of Gen Z's and Millennials, offering brands a unique opportunity to connect with music fans and fandom communities. Beyond solidifying self-identity and fostering community, brand partnerships with musical artists become a powerful tool to humanize celebrities, spotlighting authenticity beyond the usual celebrity culture.
GENERATIVE AI CHAT BOT STUDY
Qualitative Focus Group
Objective
Understand consumer sentiment around generative AI and explore the consumer experience with an award-winning marketing campaign utilizing generative AI technology.
Methodology
The study was conducted in two phases. The first part consisted of a screener survey to identify the target audience. The second phase involved a focus group with nine participants, exploring their experiences with the generative AI chat bot through a blend of exposure and interactive discussions.
Insights
The study revealed a surprising allure that has the potential to transform consumer and AI connection. To harness this relationship, users suggested a comprehensive 'how-to' guide, unlocking the magic of personalized interactions. The findings extend into the culinary realm, uncovering AI's potential to elevate brand experiences.