ABOUT ME
Since 2014, Elli has embraced a narrative-driven approach to data analysis and research, showcasing the creative ways brands can authentically connect with their audiences.
MY STORYElli Garcia (she/her) is the analytical and creative force shaping brand stories with human truths. From the vibrant energy of Los Angeles to the relentless streets of New York City, Elli specializes in decoding cultural trends and formulating thought-leadership grounded in ethnographic observation and digital/media analysis. She has led cross-functional research projects, wielding the power of data and instinct to craft insights that drive audience centered creative campaigns and business decisions.
Beyond the screen, Elli dons various hats – a movement and breathwork guide, music festival enthusiast, book fanatic and generous plant mom. As a queer first-generation American living at the intersection of dynamic life experiences, she zealously champions the rich tapestry of multi-dimensional consumer stories. This fusion of identity and variety of interests elevates her roles, transforming each project into a dynamic exploration of human phenomenon and digital understanding.
AWARDS
The Delta Awards are an annual recognition of global innovators who are going above and beyond to infuse insights into their organizations to revolutionize customer and user experience. With businesses more reliant than ever on connecting with their customers, the winning teams demonstrated an ability to ensure the customer's voice are heard and used to drive innovation. The 2023 Delta Awards celebrated Elli’s team and the value it drove for the organization.
2023 Alida Delta Awards
NYU at Weber Shandwick Masters in Residence Scholar
Awarded a distinguished fully funded MA scholarship and two-year fellowship at Weber Shandwick — one of the world’s leading global communications and engagement firms. Elli participated in a transformative program at Weber Shandwick, engaging in hands-on learning, coaching, and global work experiences. Her work in the classroom contributed significantly to advancing expertise in media’s private sector and fostered connections with clients across diverse sectors and specialties.
